CPA | Entrepreneurial Accounting Solutions
...turning numbers into knowledge
Mentor, OH 44060
ph: (440) 639-9650
alt: (440) 283-9650
bob
Our Story
To our friends, clients, and colleagues (past, present, and future):
I'm often asked about the inspiration behind our 2008 firm name change. We had been known as Debevec & Company since our 2003 inception, and had, through client service and community outreach, established a certain level of name awareness within the community. My chorus of confidants were roundly against the idea. And for good reason. A name change necessitates not only the potential sacrifice of the name awareness we had built, but also a tremendous amount of behind-the-scenes work. And while it was easy to quantify both risk and cost, the benefits could not be rationally defined.
If my left-brain had been calling the shots that day, I would have quickly agreed with my confidants, and put this out-of-the-box idea to an immediate stop, and moved back to business as usual. But my right-brain was in charge. So I forged ahead with imagination, research, and planning as my guide.
In the summer of 2008, I had my eureka moment. As I was reading some long-since-forgotten book one day, the name "Clearpoint" leaped off the pages and immediately thundered in my mind! Clear and to the point! In a world of ever-increasing cost, complexity and competition, I knew in my gut that what small business clients needed more than ever from their CPA was informational clarity and actionable simplicity (i.e. to the point, innovation that results in the business operating better, faster, and cheaper). Clear and to the point! This is and has been the service philosophy that I bring and have brought to my clients. And this is the service philosophy that best meets the ever-growing needs of my small business clients. Eureka!
"Partners" was added to "Clearpoint" shortly after. Not to be confused with the legal ownership meaning of the word, as I am sole owner, "Partners" was added to express the partnering relationship I strive to build with all of my clients. Our partnering approach is less regulatory and rules based than your traditional CPA firm, and more entrepreneurial, managerial minded, and team oriented.
Of all the reasons I had for changing our name, and believe me there were many, the one that by far topped all others hit home in my eureka moment. I considered it the rarest of opportunities to be able to display our mission as a business, for all to see, in the concise and highly visible form of our company name.
As I close this story with an eye to the future, I cannot help but reflect on the path we have taken to today. It is a fact that over eighty percent of new businesses do not survive to see there fifth anniversary. Yet we have survived and thrived. And for this I owe tremendous gratitude to all of our friends, clients, and colleagues. You are our partners in success!
And while we at Clearpoint are committed with laser-like focus toward our prospects for future success, it is always your success that comes first, and matters most. In this way, our shared interests of substantial profitable growth, wealth accumulation, and success are strongly aligned.
As always, I look forward with unchallenged optimism to our future growth and success together.
Regards,
"Entrepreneurship demands financial management." Peter Drucker.
Mentor, OH 44060
ph: (440) 639-9650
alt: (440) 283-9650
bob